How We Helped a Pest Control Company Generate 1,626 Qualified Leads in 12 Months

Introduction

In the competitive pest control industry, new companies often struggle to gain visibility and attract their first wave of customers. A newly established Phoenix-based pest control company partnered with us to build their online presence from the ground up. Through a strategic combination of SEO, PPC, and review generation, we helped them generate 1,626 qualified leads in just 12 months.

The Challenge

As a brand-new business, the company had virtually no digital presence. Their website was not optimized for search engines, they had no customer reviews, and no authority or trust signals with Google.

Their main pain points included:

• Poorly optimized website with limited mobile usability
• No online reviews or reputation system
• Zero SEO authority or ranking signals
• Need for immediate leads while building long-term visibility

The Strategy

To drive immediate calls while building long-term search visibility, we launched a combined Local SEO and Google Ads strategy.

1. Website Redesign & Optimization

• Built a responsive, search engine–friendly website
• Added structured data and optimized content for rankings

2. Automated Review Generation

• Implemented a system to request and follow up for customer reviews
• Rapidly increased social proof and trust signals

3. Google Ads & PPC Campaigns

• Launched geo-targeted PPC campaigns
• Drove immediate high-intent traffic and inbound calls

4. Local SEO & Authority Building

• Optimized the site for local search terms
• Built inbound links and domain authority

The Results

Within the first year, the company experienced rapid growth:

• 1,626 qualified leads generated (calls and form fills)
• Major increase in organic website traffic
• Hundreds of target keywords ranking on page one of Google
• Growth from a handful of reviews to over 100+ online reviews

Conclusion

By combining SEO, PPC, and reputation management, we transformed a virtually unknown pest control company into a dominant local player. With strong search visibility, steady inbound leads, and a growing review profile, the business now attracts customers consistently month after month.

If you’re ready to build a predictable lead flow and grow your local presence, contact Top Speed Marketing today to schedule a free strategy call.