Google made a significant announcement today. Search Console now includes dedicated performance reports for generative AI features, including AI Overviews and AI Mode.
This is a big deal. Until now, there was no clean way to see how often your site appeared inside Google’s AI-generated answers. That data existed inside the broader performance report, but it wasn’t separated out. You couldn’t easily tell whether your traffic was coming from traditional blue-link results or from AI-generated features.
That changes today.
What the New Reports Show
The new Search Console generative AI reports give you a dedicated view of your visibility inside AI features. Here’s what you can track:
- Impressions: How often your pages appeared inside AI Overviews, AI Mode, or AI-powered Discover features
- Pages: Which specific URLs are showing up in AI results
- Countries: Where your AI visibility is strongest
- Devices: Whether users are seeing your site in AI features on mobile or desktop
- Date ranges: Performance over time, down to hourly granularity
Google is rolling this out to a subset of sites first before a wider release, so not every account will see it immediately.
Why This Matters for Businesses
The shift toward AI-generated answers in Google Search has been accelerating for over a year. More and more users are getting answers directly from AI features without clicking through to a website. That means businesses that are not showing up inside those AI features are losing visibility they may not even know about.
This new reporting confirms that AI-answer visibility is now a real, measurable metric, not just a theory.
What We’re Already Doing About It
Our clients on AEO (Answer Engine Optimization) plans have been positioned for this since we started building content and structured data strategies around AI-answer inclusion. We’ve been optimizing for how AI systems read, interpret, and cite content, and now we’ll have direct data to show how that work is performing.
When these reports become available across our client accounts, we’ll be reviewing the data and incorporating it into your monthly reporting.
What We’re Watching
Google gave us a new lens into how sites perform in AI search. We’ll use it. If you’ve been wondering whether your business is showing up in AI Overviews or AI Mode, we’ll now have a real answer.
Questions about your AEO strategy or what this means for your website? Get in touch.