How We Helped an Exterior Shade Company Generate 759 Leads and 161 Page-One Rankings in 12 Months

Introduction

In the competitive home improvement industry, relying on paid lead services can be costly and unpredictable. Screen Specialists, an exterior shade company in Glendale, Arizona, was spending roughly $70,000 per year on third-party lead providers before partnering with us. By replacing those services with a focused SEO and digital marketing strategy, we helped them cut lead costs by approximately 66% and generate 759 tracked inbound leads in just 12 months.

The Challenge

Before working with us, Screen Specialists had no website, no local business profiles, and no online presence. Most of their work came from referrals, and their only advertising source for new leads was HomeAdvisor, which was expensive and delivered inconsistent, low-quality prospects.

They were spending roughly $70,000 per year on third-party lead services, but those leads were not exclusive. The lead provider was selling the same inquiry to three other contractors, creating intense price competition and lower close rates.

Their main pain points included:

• Complete lack of online visibility
• Dependence on costly third-party lead services
• Non-exclusive leads sold to multiple competing contractors
• No control over lead quality or volume

The Strategy

To help Screen Specialists replace expensive lead providers with a self-sustaining system, we implemented a long-term SEO and digital marketing strategy focused on organic growth.

1. Website & Local SEO Foundation

• Built a mobile-friendly, SEO-optimized website
• Created dedicated pages for each product and service
• Optimized on-page content for high-intent search terms

2. Google Business Profile Optimization

• Fully optimized their profile with services, photos, and keyword-rich descriptions
• Improved local visibility in map and local search results

3. Content, Links & Local Authority

• Published targeted content and blog posts
• Built high-quality backlinks to improve rankings
• Managed directory listings and citations for stronger local SEO

4. Lead Tracking & Conversion Optimization

• Implemented call tracking and form tracking
• Measured lead performance and optimized for higher conversions

The Results

The new digital foundation delivered strong, measurable growth within the first year:

• Approximately 66% reduction in lead costs after replacing third-party lead providers
• 759 tracked inbound leads and phone calls
• 161 target keywords ranking on the first page of Google
• Consistent inbound leads without paid lead services

Here’s a simple breakdown of the shift from rented third-party leads to owned inbound lead generation.

• Before: $70,000/year on non-exclusive third-party leads
• After: $24,000/year invested into SEO and owned lead generation with Top Speed Marketing
• Result: 759 tracked inbound leads and a 66% reduction in lead costs

Conclusion

Screen Specialists successfully transitioned from expensive, non-exclusive third-party leads to a self-sustaining digital marketing system. With a significant reduction in lead costs, steady organic lead flow, and strong search visibility, they now control their own growth and can confidently expand their team.

If you’re ready to generate consistent, high-quality leads without relying on paid lead platforms, contact Top Speed Marketing today to schedule a free strategy call.