In the specialized concrete industry, projects are typically high value and highly technical. Search volume is lower than more common home services, so lead counts are naturally smaller, but each inquiry represents a significant opportunity. For contractors in niche markets, having strong visibility in Google search results is critical to winning the right projects consistently.
BAM Shotcrete, a precision-focused shotcrete contractor, partnered with us to strengthen their online presence and generate a steady stream of qualified inbound leads. Through a targeted SEO and content marketing strategy, we helped them generate 347 tracked leads and significantly increase their search visibility within 12 months.
Before working with us, BAM Shotcrete’s website was outdated, not optimized for search engines, and wasn’t designed to convert visitors into leads. Their online visibility was limited, making it difficult for potential customers to find them in Google searches.
Their main pain points included:
To position BAM Shotcrete as a top contractor in their market, we implemented a comprehensive SEO and content-driven strategy focused on long-term organic growth.
Within the first year, BAM Shotcrete saw strong improvements in both visibility and lead generation:
By modernizing their website and executing a focused SEO and content marketing strategy, BAM Shotcrete transformed their online presence into a reliable lead generation channel. With over 180 first-page keyword rankings and steady inbound inquiries, they are now positioned as a leading shotcrete contractor in their market.
If you’re ready to generate more inbound leads and dominate search results in your industry, contact Top Speed Marketing today to schedule a free strategy call.