5 Digital Marketing Tips to Drive New Business

If you own a service-based company and you’re wondering how to start building leads, you’ve come to the right place. By applying these online and digital marketing tips to your business, you’ll be well on your way to generating high-quality leads and landing at the top spot in search engines.

Here are our favorite ways to generate high-quality leads and drive new business:

1. Build a High-End Website

In this day and age, it’s essential that you have a website for your business. But not all websites are created equal.

Your website should not only look professional and provide useful information to your potential customers, it also needs to be mobile-friendly and can load across all devices – especially since 57% of U.S. online traffic comes from smartphones and tablets.

2. Website Optimization

It’s not just about having a professional-looking website, your website also needs to be optimized for search engines. When you have an SEO-friendly website, you will rank higher than your competitors and will be growing your website traffic.

There are many ways to optimize your website for search engines, such as making sure your website is properly coded so it’s easy for the search engines to know what your website is about. You also want to make sure you have a content-rich site, which flows perfectly into the next tip about content marketing.

Website optimization

3. Content Marketing

Another proven way to drive business for your company is content marketing, or “blogging”. A blog is a great way to provide useful information to your potential customers while increasing your online visibility.

Answering common questions that you receive is a great way to build content and bring more attention to your company. By having independent blog posts that answer specific common questions, you not only will be generating more traffic to your website, but you’ll also be building trust with that potential customer.

4. Google Ads (Pay Per Click Marketing)

Google Ads, formerly known as AdWords, provides a platform for getting your company on the first page of the ‘sponsored’ search results. The sponsored search results are shown at the very top of the results page. With this form of marketing, you are paying per click on your sponsored ad. The amount of money you pay per click on your ad ranges, it’s a bidding system based on the other advertisers in your space.

While Google Ads can be a great way to get immediate traffic to your website, it can also be costly if you do not know how to properly manage your advertising campaign. If you are managing it yourself, make sure you set daily budget limits.

5. Online Reviews

Online reviews

People love to read what others have to say, and online reviews have made that extremely easy to do. With just a few keystrokes and clicks, people can read all about previous customer experiences.

Getting online reviews across the web will not only help your business be more visible, it will also provide potential customers with in-depth information about the service quality they should expect from your company.

If you’re always delivering a five-star service, people will see it in your reviews and will already be pre-sold on your services.


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